Our commitment
Small brand, real responsibility.
We sell clothes. That comes with obligations to the world those clothes end up in.
We're not going to tell you a dress saves the planet. It doesn't. What we can tell you is what we actually do, what we don't do yet, and where we're trying to get better.
Everyone who works here genuinely loves this shop. We partner with local and international associations working to care for and protect the planet we all share.
In practice
What this actually means
Concrete commitments rather than adjectives.
A chart for every dress
Not to look thorough, but because a dress that fits is a dress that stays. Returns are the largest source of waste in online fashion.
We order small and often
It costs us more per unit and it means pieces sell out. We prefer that to a warehouse of unsold stock.
We choose our makers carefully
Skill, standards and a willingness to improve. We'd rather carry fewer dresses than ones we can't stand behind.
We give back
We partner with local and international associations working to protect the environment.
We don't overclaim
We're a young business. We're not certified, we're not carbon neutral, and we won't pretend otherwise.
Honest progress beats a perfect promise.
How we think about this
Being straight with you
Where we're not there yet
The parts most brands leave out.
Certification
We hold none
Third-party certification is expensive and slow for a business our size. It's on the list, not on the wall.
Packaging
Work in progress
We're moving to recycled and recyclable mailers across the whole range, not just some of it.
Transport
Not offset
We don't currently offset shipping emissions. We'd rather say so than buy a badge.
Tell us
Hold us to it
If you think we're getting something wrong, or you know a partner we should be working with, write to contact@miralivia.com. A real person reads every message.